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The web site has the following on the homepage, "Austtags offer a wide variety of marking products, including direct marking, metal tags, metal tag printers and barcode readers for various industries including primary metals, automotive, aerospace, rubber, medical, health care and others." I saw that the web site also said " An Australian company backed by staff with over 50 years experience in solving difficult Industrial Tagging, Product Marking, Bar Coding, and Permanent Traceability requirements." They also said " Metal Barcoded Tags for Harsh environments. Laser Printers to make in-house Metal Tags." The meta header had metal tags as the first optimized keyword. This keyword is followed by barcode metal tags, metal barcode tags, and metal tag identification which isn't as important as metal tags. The other words austtags.com.au uses is metal tag traceability. Bar Code labels is included and might not be seen by search crawlers.